Given the importance of book marketing in today’s competitive bookselling marketplace, self-published authors must pick a publicist wisely. Each has unique strengths; some differences matter to you and your book. Being able to develop an excellent rapport with you and having strong media contacts are vital. They are the most noticeable attributes, but other factors must be considered. Most publicists excel in specific genres, and if you’re a cookbook author, you want someone who understands the space in which your book will compete and likewise for other genres.

Deciding on a book publicist will also have you choosing between a multi-person firm and solo practitioners. Some lone wolves are pretty effective and the darlings of a select group of high-profile writers. Firms also offer excellent PR pros, and you benefit from more than one person and their thinking working on your project. Also, many of the best publicity opportunities will occur around the time of your book’s launch. If you go with a solo practitioner and something takes them away from their desk or phone during your launch period, it can have substantial repercussions.

Your working relationship with your book publicist is important, and not everyone works the same way. For example, if you prefer email communication and your publicist is a phone call person, it may create a strained relationship. Asking questions about small things like this in advance can help you find someone who naturally works like you, and the working relationship will be effortlessly smooth. You can also inquire about their recent successes and books for which they’ve had the most significant impact. Based on those answers, you’ll have more information. It helps if you take your time and decide carefully.

Do you mind if your publicist works from home, or would you prefer they work from an office? There are PR people and firms today that work entirely virtually. Some are highly effective and produce excellent results, but they may not suit every author. You may like the idea of someone working from an office at a firm with a well-rounded staff, coordinating closely. Each has advantages, and there isn’t a right or wrong way. But select the work style that is most comfortable for you, and you’ll be happier in the long run. Finding the right publicist for your book will help assure success.

Business Name:- Smith Publicity, Inc.

Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034

Phone:- 856-489-8654