Retailers are compelling their customer service and supply chain systems to reach new limits with the anticipation of breaking the previous year’s record in spending during the holiday season. As the holiday season unfolds, it is a crucial time for retailers to maximize their sales and engage customers with the help of AI.  We have witnessed in numerous situations how artificial intelligence (AI) has changed the game for the retail industry in our previous articles.

Also Read: How Retailers Can Excel in Holiday Sales With AI-generated Gift Choices

In this article, we will delve into how AI has taken center stage from the perspective of retailers and revolutionized the traditional way they used to approach the holiday season.  

1. Five AI-smart Technologies That Will Transform This Holiday Season

With the emergence of AI, brands can create chatbots that engage in human-like conversations and are intelligent, enhancing customers’ buying experiences. “Every retail brand has embraced generative AI,” says Nelson Haung, senior director of product marketing at Freshworks. AI is poised to revolutionize multiple functions in e-commerce, fashion, and groceries, among others.

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