Authors who have decided to go it alone and publish independently may have a maverick streak or have been declined by traditional publishers. But regardless of why you self-publish, remember to give your book all the advantages. Printing it professionally and finding a book fulfillment company is an essential step, as is finding an editor and cover designer. These “content preparation specialists” have roles to play in making your book appear polished and professional to readers and the media. It’s all part of the added responsibility you take on when you work independently; you also retain more of the profits.

Book editors are the closest collaborators for authors and an essential part of the process; virtually all successful books have been professionally edited. There are various editing services, and your book can benefit from one or more. Working with an editor at more than one stage of the process also can be helpful. The more you refine your book’s content and make it of value to target readers, the more they will enjoy it and give you glowing recommendations. As you interview editors, inquire about their experience in your genre and how it relates to your book. You want someone with the right expertise.

Book cover design is another one of the essential content preparation services. Many graphic designers may dream of designing book and album covers, but you want people who understand your topic (or story) and the genre. Uniqueness and an eye-catching design are helpful, but the top priority is to be easily understandable. People see your book’s cover on a shelf next to many other titles or a web page with many options. When the cover gets them to look closer, read about you, and become interested, you’re off on the right foot. The right cover design can help your book sell better.

As you progress with your book project, plan ahead for your marketing program, which may include hiring a PR firm. Earning media coverage and getting publicity hits online are essential to your book’s success. You’ll also need to plan and launch an author’s website if you haven’t already and become active in the two most appropriate social media channels. Those combine with your email list to form the foundation of your self-promotion. Given the competition today, you’ll need to have things working in all areas to do well. Books are selling faster than ever, but more authors are competing.

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