Every small or large business aims to increase its customer base and sales. How do they do that? Well, they do so using multiple channels, like advertisements, providing high-quality products and services to increase the customers’ trust in them and primarily marketing.

 If we group all these elements that the businesses use, to gain more sales and increase their profits, under one umbrella, it would be marketing. We know you are all too familiar with how smartphones have taken the world by storm and have changed the entire dynamics of how businesses use them to their benefit. The term, marketing, has also seen a considerable change in how it is perceived.

 

The situation is no different in the economic hub of Pakistan, that is Karachi. Whether it is commuting to work via an Uber, or ordering food via FoodPanda, everything has taken a digital swing. And rightly so, why not evolve with the latest trends and technology, and make the right choices for efficiency? The same has been the case with businesses operating in Karachi. Companies and agencies providing digital marketing services in Karachi have greatly increased in the last few years. The marketing agencies which previously used to primarily rely on traditional marketing have now seen a massive curve spiralling towards modern marketing, or as is widely called – Digital marketing.

Traditional marketing vs modern marketing

Traditional marketing only comprised print, newspaper, billboards, and TV advertisement marketing. Whereas, with the emergence of social media and multiple digital platforms including streaming platforms, the marketing has now been shifted from traditional pathways to more modern pathways.

 Modern marketing makes the most of technology, digital innovation, products, and new pathways. It uses the power of social media and social platforms to educate, inform, and influence potential customers from all around the world. Moreover, through digital marketing, any geographical boundaries are vanished and pave the way for a more innovative and worldwide approach. 

The worldwide emergence of digital marketing service providers

 Digital marketing has witnessed a huge boom, no doubt about that. The digital marketing service industry has also witnessed a complete facelift. Traditional marketing companies have shifted towards a more digital approach and new budding agencies and companies have also emerged in the past few years. Agencies and companies providing digital marketing services in Karachi have also multiplied and are constantly increasing. These agencies offer their services to clients from all around the world and specifically cater to local clients too.

Karachi is known as the economic hub of Pakistan, owing to its geographical position and sound economic activities. Digital marketing services providing agencies and companies in Karachi have a wide clientele, ranging from crafty home-based businesses to multinational franchises operating in Pakistan.

Benefits of digital marketing to the businesses

Businesses benefit greatly from digital marketing, that too at a very nominal cost. The cost of using digital marketing platforms for marketing purposes is very minimum. Contrary to this, the benefits reaped from digital marketing are incomparable and unparalleled to that of traditional marketing. Let us have a glance at a few of them:

1.    Digital marketing reaches more people than all other traditional marketing mediums combined.

2.    Digital marketing has an amazing feature. That is target-based marketing, the ads can be directed to specific demographics that fit perfectly as your potential audience.

3.    The cost of digital marketing is really low – in comparison to the traditional methods of marketing.

4.    The return on investment [ROI] of digital marketing is also considerably higher than the other modes of marketing.

5.    The metrics of digital platforms also enable marketers to collect and analyse the data that shows how a specific marketing strategy is performing.

6.     The reach is on such a vast level that the sales derived from social media and digital marketing are also much higher.

7.    If a business uses an E-commerce store or a website to market and sell its products and services, then the chances of a greater number of sales significantly increase.

8.    Digital marketing not only enables businesses to market their products and services but also provides them with a platform in which they can connect to the audience on a more personal level and build a strong relationship with them.

9.    Another unmatched benefit of digital marketing is that it helps to build a strong reputation for the business and also helps to restore any damages caused to the business’s reputation.

10.  Digital marketing also provides the opportunity for businesses to get recommended socially [on social media platforms] and it is the equivalent of word-of-mouth-advertisement, which is the undisputed and most trusted mode of marketing and goodwill for any business.

 

To conclude it all….

 

Digital marketing is a pillar without which no business can grow, let alone stand or function without it. For a business to grow and prosper, business heavily relies on the power of social media and other digital platforms. To get your business to reach new heights, do not forget to benefit from the services of a great agency or company providing digital marketing services in Karachi!      

 

The Economic Hub of Pakistan