Are you aware of the fact that almost 95% of internet users start a search by typing words in a search engine like Google or Yahoo? Users may have a vague idea of what they want but most rely on the popular search engine Google to guide them further.

Powerful search engines help users by supplying good search results. So, it is essential that users find your business in the first few pages of the search results. And it can be achieved if you create impressive content on your website. If you have a blog page, you can use it to pen a topic that can attract potential customers. This can help your business website to be discovered.

According to an online research report, around 75% of online users are avid blog readers. These people depend on blogs to get any knowledge on one or more topics. And that is the prime reason business owners invest in content marketing strategy. If you want a regular flow of traffic, then it is advisable to make top-quality content.

Let us explore three time-tested content-marketing tips to promote your website and increase traffic:

●     Know your Customers – You may have designed the website and content for your target audience. So, it is vital that you also know your customers. You should think about how your brand of product or service can help satisfy your customer’s needs. You can even start a customer advisory page and hand-pick a few of your customers to give some feedback. Through the advisory board, you may get a definite picture of your customers and their preferences.

●     Communicate with your Target Audience – Once you identify the needs of your target audience, you may want effective communication with them. You can hire an SEO company expert to provide the best articles, blogs, or stories. When you know your audience well, you can also use infographics to deliver certain information. For instance, an SEO partner can provide social media statistics via an infographic for better effect.  

●     Goal-Focussed Blog Post – Any blog post that you write should be done keeping in mind your marketing goals. And for the blogs to be successful, you must include information that is valuable and relevant for your customers. Once you have given the related information through your blog post, customers can decide for themselves after reading it. If you want to expand your email customer list, you can give a call-to-action line and motivate the reader to duly subscribe to your periodic newsletters.

Thus, with every content, your aim must be to attract the right kind of audience. These people will require a specific solution for their needs that can be solved by your business. So, essentially blogs are written for a target audience.

You can analyse your existing loyal customer base and observe the people purchasing your products or services. You can find out more about them such as their age, place of residence, gender and general interests. You can partner with an SEO agency to conduct surveys and engage with your customers on popular social media platforms to learn more about them.