Very last November I introduced the Age of the Companion at Cisco’s annual Companion Summit in Las Vegas. The premise of the Age of the Spouse is that a long time of accelerating know-how innovations and innovation, shifts in acquiring behaviors and obtaining solutions, and the evolution to electronic-initial enterprise products are culminating in stages of IT complexity that businesses are unable to control on their have. The resolution: companions – authentic associates – sometimes unforeseen partners, doing the job together to supply a precise final result with the right experience for a customer. In a new paper unveiled nowadays, I shared a a lot more in-depth point of view about the Age of the Partner, and what it signifies for consumers, partners, and Cisco. You can study it in this article. 

More than the very last six months, I have met with hundreds of Cisco Partners around the entire world and reviewed the Age of the Lover.  Our associates are confirming they are seeing and experiencing the exact same shifts that I lay out in the paper – and owning these exact conversations with their customers every single working day. Experiences, scientific studies, and predictions by marketplace industry experts – top rated marketplace analyst firms and consultants – are also validating our speculation. And we’ve also seen organizations that did not focus on associates in the past starting up to communicate about the age of the companion – which is excellent due to the fact partnering with these you may well not have in the earlier in support to clients is a core basic principle of the Age of the Partner.

At Cisco, we’ve been evolving and developing out our courses and choices to enable and guidance Cisco Companions in the Age of the Companion. But our journey with partners commenced nearly 30 decades back. Our technique is primarily based on a partner-driven go-to-sector model. In fact, about 90% of our revenue will come by way of partners. More than the decades, we have continued to adapt and evolve and transform, and we’ve generally performed so collectively with our associates.

I’m thrilled about this new period and the option ahead of us.

 

 

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