Market Overview: The Pet Care E-commerce Market is anticipated to experience a Compound Annual Growth Rate (CAGR) of 11.3%, expanding from USD 21.78 billion in 2019 to USD 55.03 billion in 2027. Technological advancements and a growing acceptance of pets are pivotal factors driving the market’s progress. The increased prevalence of mobile adaptability enhances customer service and provides one-tap purchasing opportunities. The surge in internet adoption, particularly through smartphones, has led to the widespread use of e-commerce websites. The market has witnessed heightened popularity due to enhanced mobile adaptability, single-touch shopping options, and user-friendly web pages.

However, the upward trend in customer spending on e-commerce platforms and the growing use of the internet are significant contributors to business expansion. In the Commercial Division of the United States alone, online user spending reached USD 601.75 billion in 2019, with 44% of the overall North American population utilizing the internet. Marketing campaigns, regular updates on new products, and online sales have positively impacted the industry. Furthermore, the shift from “pet ownership” to “pet parenting” has significantly boosted the market for animal care products.

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The COVID-19 pandemic has, interestingly, positively influenced the market, accelerating the shift from traditional brick-and-mortar shopping to online stores. Notably, Walmart U.S. e-commerce reported growth in 2020, as did Chewy, Inc. and PetMed Express, Inc. The ongoing pandemic-related uncertainty is expected to result in substantial market gains during the forecast period.

Innovative market players are adopting competitive edge strategies, incorporating features such as customized shopping, information on animal behavior, pet education content, multichannel access, and smartphone applications on their websites.

Product Overview: The animal food segment, owing to its comprehensive knowledge of various livestock foods and their nutritional status, has garnered the largest share of revenue. The availability of a diverse range of products, user-friendly websites, and high-quality food has simplified the online shopping experience.

The increased bond between humans and animals has led to a rise in demand for pet care items such as shampoos and conditioners for basic pet hygiene. Additionally, the online purchase of animal health products and medicines has increased due to the higher incidence of diseases in animals. The online availability of product catalogs, combined with reduced prices, has significantly expanded the e-commerce sector.

Animal Type Overview: The canine segment has emerged as the market leader, contributing the majority of global profits. Dogs, being the most popular pets worldwide, exhibit familiarity with their owners’ behavior and emotions. They are known for their trustworthiness, creativity, and positive impact on mental and physical health. The growing adoption of pets is expected to boost the demand for various pet care products, including animal feed, grooming items, toys, and supplements.

The feline segment is projected to experience the highest CAGR from 2020 to 2027. Cats, known for their low maintenance, cost-effectiveness, and affectionate nature, are expected to drive segment growth during the forecast period. The demand for small animals like birds is also on the rise, with products such as birdcages, cage liners, food bowls, and water bowls being readily available online.

Regional Overview: North America dominates the pet care e-commerce industry, holding the majority of the revenue share. The region is closely followed by Europe, where a growing number of pet adoptions, a well-established e-commerce industry, increasing awareness of pet health, and a surge in online orders contribute to its prominence. The Asia Pacific market is expected to witness profitable growth in the projected timeframe, driven by factors such as increased companion animal ownership, rising disposable income, and a preference for online shopping.

Key Players: Major manufacturers in the pet care e-commerce market include BarkBox, SmartPAK, PetFlow, Amazon, Dover Saddlery, PetSmart Inc., Groomers Delight, Petco Animal Supplies Inc., TABcom LLC, and Walmart, among others. These players have implemented various strategies to maintain a competitive edge.

In May 2019, Walmart announced the launch of the first pet pharmacy, in addition to opening more veterinary clinics. The WalmartPetRx.com clinic offers affordable prescriptions for dogs, cats, horses, and poultry, with over 300 products available for treating diseases such as fleas and ticks, heartworm, asthma, and arthritis. This initiative is aimed at helping animal owners save up to 40% to 60% on vaccines and products for minor diseases.

DogSpot, India’s largest online pet supplies and accessories website, offers a wide range of products from major brands. The platform aims to address issues in dog reproduction by providing over 3000 products from more than 170 brands. Ratan Tata and Ronnie Screwala recently invested in DogSpot, recognizing its potential in the pet care industry.

Segmentation: The report segments the pet care e-commerce market based on product, animal type, and region.

Product Outlook:

• Pet Grooming Products
• Pet Food
• Medications (OTC/Supplies)
• Others

Animal Type Outlook:

• Canine
• Feline
• Others

Regional Outlook:

• North America (U.S., Canada)
• Europe (UK, Germany, France, BENELUX)
• Asia Pacific (China, Japan, South Korea, Rest of APAC)
• Latin America (Brazil, Rest of LATAM)
• MEA (Saudi Arabia, UAE, Rest of MEA)

The report forecasts revenue growth globally, regionally, and at the country level, providing an analysis of market trends in each sub-segment from 2020 to 2027.

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