Companies aware of their success know that they must focus their strategy on customer satisfaction since the commercial expansion of the business depends on them. There is no doubt that an effective way to do this is with a CRM (Customer Relationship Manager) integration with digital channels.

What is a CRM?

A CRM (Customer Relationship Management) is a platform that centralizes the relationship with your customers. Mainly, CRM allows you to manage and analyze the entire life cycle of a client, generate emails, and automated tasks, and obtain a clear overview of the contact points that have been made with the various clients.  

It is important to consider digital channels as an extension of your company, so they have to guarantee a satisfactory experience. Interaction through web portals, content on social networks such as Instagram, Facebook, or Twitter, and instant messaging are very important because they provide valuable data that will serve to improve the business.

 

Reasons to integrate a CRM with your digital channels:

Many traditional sales teams still don’t understand the importance of CRM systems. This is perhaps due to ignorance of the multiple advantages that integrating CRM with your digital channels can have to enhance communication and immediacy for the user. These are the main benefits of a complete solution.

 

Centralized information in real-time

The main advantage of integrating a CRM with digital channels is that customer information is centralized. That is, in one place you can find all its data and the best of all is that since these tools work in the cloud, the information will always be available and updated in real time.

Integrating your CRM with digital channels empowers your business with data-driven insights. By analyzing customer data and digital interactions, you can make informed decisions regarding marketing strategies, product development, and customer support.

 

Customer loyalty

By having all customer information available in one place, work teams will be able to apply more efficient digital marketing strategies focused on what people want, as well as improve sales processes.

All this translates into higher quality services and products, as well as better service.

 

Increase productivity

The integration of CRM into digital channels also allows you to considerably increase the company’s productivity.

By centralizing information and automating repetitive tasks, work teams can invest their time in other areas that generate value for the customer and the company.

 

Provides a broader view of the business

This better data management achieved with this tool helps the leaders of the different teams of the company, such as marketing or sales, have a broader vision of the business.

In this way, they can better understand the public and carry out different strategies, as well as make decisions based on the information obtained.

If you are not serving all your clients in the same way, you have lost business due to not having important data on hand or you spend a lot of time sorting papers to manage your clients, you need a CRM integration to your digital channels. 

Take advantage of this system and improve your competitiveness in the market. And if you don’t have time or resources to do so, contact us at Digital Specialist.